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  • W.W. Williams: Technicians required for a variety of industries

    W.W. Williams: Technicians required for a variety of industries

     W.W. Williams is a sprawling, multi-faceted company serving a variety of industries, all of which require the skills of professional technicians. A lot of them.

    The list of the segments of the economy served by the Dublin, Ohio-based firm includes:

    • Construction and mining
    • Government and the military
    • Municipalities
    • Hospitals
    • Recreational vehicles
    • Data centers
    • Marine vessels
    • Locomotive and rail
    • Commercial entities including trucking, power generation and logistics and packaging

    It takes some 1,200 W.W. Williams employees at 50 locations in 23 U.S. states and Mexico to meet the product and service needs of the companies in these industry segments. Jennifer Van Arsdale, talent acquisition supervisor for the company, said more than 75% of that number are professional technicians.

    She said most managers are currently seeking technicians who can be productive quickly with minimal initial training. Those technicians also generally stay longer, with most turnover due to retirement or dissatisfaction with the work environment rather than pay, according to Van Arsdale.

    However, that does not mean newly graduated entry-level technicians shouldn’t consider applying to W.W. Williams. She said hiring depends on the specific needs of the location, with some branches hiring more entry-level trainees for refrigeration and transmission technician roles due to higher demand.

    The Southwest is one area where professional technicians are in high demand because of that region’s strong economy.

    “We’re trying to amp up our business out there just because it is a good market and I think everybody’s doing the same thing,” said Van Arsdale. “So everybody’s trying to hire technicians now to kind of increase their business. And it’s just a tough market because we could come to them and we could offer them $25 and the guy across the street’s going to offer $27 and they’re going to obviously take the $27.”

    Van Arsdale said W.W. Williams has no absolute requirements for the types of certifications they like their technicians to have. However, she said ASE certifications and any certifications from schools are valued and can lead to higher pay. While some positions like Allison transmission repair may prefer specific certifications, they are generally not mandatory. 

    According to Van Arsdale, W.W. Williams does have in-house trainers who provide field and classroom training. The company also utilizes manufacturers’ programs for specific training, like that provided by Detroit Diesel.

    W.W. Williams has a technician career roadmap process with varying levels from apprentice to journeyman, requiring specific skills to advance with increased pay. This is an ongoing process evaluated during yearly reviews to determine training needs. While some technicians start at the apprentice level, others can enter at higher levels based on their skills.

    “We have different levels of technicians that go from apprentice up to journeymen, and we have a roadmap laid out where upon hire they would sit and have a discussion with their manager and our trainers to decide what their roadmap is gonna look like for that specific tech,” said Van Arsdale. “So each level of technician within our organization is required to have certain skills, and once they acquire them via on the job training, classroom chain training, whatever training they get, that’s when they can move up to the next level. And, obviously as they move up throughout those levels, they get an increase in pay.”

    Filling the company’s need for the wide variety of professional technicians for W.W. Williams requires a recruiting team of four people, each one serving a different section of the country.

    The company also maintains close working relationships with major colleges like Ferris State University in Big Rapids, Michigan and Ohio Technical College in Cleveland.

    You can find W.W. Williams career opportunities here.

  • Techs Rock Awards to be presented live at SEMA show

    Techs Rock Awards to be presented live at SEMA show

    The TechForce Foundation, a national 501(c)(3) nonprofit committed to building the pipeline of skilled technicians, has partnered with the SEMA Show, the automotive aftermarket industry’s premier trade event, to present the 7th Annual Techs Rock Awards.

    For the first time in the program’s history, the awards will be presented live on stage at the 2025 SEMA Show in Las Vegas.

    Winners will be honored on Nov. 5, during the SEMA Show. 

    Each year, the Techs Rock Awards recognize standout students and working professionals in the technician field. This year marks a major milestone. Honorees/grand prize recipients will be celebrated live at the SEMA Show, the epicenter of the global automotive aftermarket. In front of thousands of manufacturers, employers, educators, and media, the nation’s top technicians will receive the recognition they have earned through their skill, dedication, and impact.

    “Technicians don’t just fix things. They keep America moving,” said Jennifer Maher, CEO of TechForce Foundation. “The SEMA Show gives us a national platform to say, ‘We see you. We value you.’ And for the students preparing to join the workforce, it shows there is a future in this field that is respected and real.”

    Finalists will be selected in six categories: 

    • Automotive and Motorsports
    • Diesel
    • Collision, Restoration and Welding
    • Aviation, Motorcycle and Marine
    • Evolving Technologies
    • HVAC

    This year’s judging panel will include well-known voices in the industry, including ChrisFix, YouTube’s most-followed automotive DIY creator, and Humble Mechanic, a trusted voice in technician education and culture.


    “The SEMA Show is where the automotive aftermarket industry’s future takes shape – through breakthrough products, new ideas, and rising talent,” said RJ de Vera, SEMA Vice President of Marketing. “Technicians play a critical role in that future, and with the TechForce Foundation, we’re proud to spotlight and support those who will carry the torch forward.”

    Nominations open June 24 and close Aug. 11. Anyone can nominate a deserving student or technician at TechForce.org/TechsRock. A panel of judges will review submissions and select the finalists. From Sept. 24 through Oct. 15, the public will vote to determine one student and one working technician as Grand Prize Winners. Both will receive an all-expenses-paid trip to Las Vegas to be honored on stage during the show.

    Since 2018, the Techs Rock Awards have recognized 77 outstanding students and technicians. The program highlights the value of technical careers and helps lift up role models who are shaping the future of the skilled trades.The SEMA Show is a trade show produced by the Specialty Equipment Market Association, a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry.

    TechForce Foundation’s mission is to champion all students to and through their education and into careers as professional technicians. The Foundation supports the technician workforce by awarding more than $6 million each year in scholarships and grants to financially disadvantaged students. TechForce also works to shift public perception of this evolving, high-tech STEM career path and provides hands-on career exploration and workforce development programs in communities across the country.

  • Registration open for TMCSuperTech 2025 and TMCFutureTech competitions

    Registration open for TMCSuperTech 2025 and TMCFutureTech competitions

    The American Trucking Associations has opened registration for ATA’s Technology & Maintenance Council’s 2025 Fall Meeting and National Technician Skills Competitions, to be held Sept. 14-18 at the Raleigh Convention Center in Raleigh, North Carolina.

    “TMC’s Fall Meeting and technician competitions are an important chance to highlight the professionalism and dedication of our industry’s technicians and explore the latest trends in keeping America’s trucks moving,” said ATA President and CEO Chris Spear. “Focusing on proper maintenance and repair skills is critical to safety and operational efficiency. Since TMC excels in this area, the Council’s fall meeting promises to be a tremendously valuable event.”

    The theme of this year’s event is “Ensuring Trucking’s Future Success” and features TMC’s customary slate of educational sessions, task force meetings, technical sessions, and management sessions, in addition to the council’s multi-track professional and student technician competitions.

    The week kicks off with TMCSuperTech 2025. TMC’s Technician and Educator Committee is expecting more than 120 techs to compete in one of three categories in Raleigh. TMCSuperTech 2025 will feature a two-day competition for powertrain and trailer technicians, with Day 1 qualifying rounds to see which technicians will make the cut to move on to the finals in Day 2.  

    TMCFutureTech will test post-secondary student technicians. The competitions showcase the high degree of skill and knowledge shown everyday by trucking industry technicians. It is trucking’s only industry-wide competition dedicated to honoring technician professionalism.

    “For nearly seven decades, TMC has worked to raise professional and technical standards for the trucking industry,” said TMC Executive Director Robert Braswell. “This fall meeting is an important part of that – not just to test the nation’s best technicians – but to have the opportunity to discuss and learn about the latest advances in truck technology in our myriad of task forces and educational sessions.”

    “We’re excited to be focusing on maintenance and technician excellence, which is so critical to ensuring trucking’s future success.” said TMC General Chairman and Treasurer Radu Mihai, corporate fleet manager, BURNO Rock Products. “It is an essential topic to consider when discussing the pressing technical issues of the day and in working together to improve truck technology.”

    For more information on TMC’s 2025 Fall Meeting and Transportation Technology Exhibition, or to register, visit https://tmcfall.trucking.org/.

    For technicians who wish to compete, the process includes:

    Sign Up to Compete
    Whether you’re a seasoned professional (truck-tractor and/or trailer) or an up-and-coming student technician, this is your chance to elevate your skills on a national stage. Register by Aug. 15, to compete in this year’s event. Verified 2025 state champions receive free entry.

    Arrive in Raleigh
    Check in at the Raleigh Convention Center starting Saturday, Sept. 13, and attend orientation on Sunday, Sept. 14 at 7 a.m. to meet your fellow competitors and learn what to expect.

    Compete in Day One Challenges
    All professional technicians compete in a full day of hands-on challenges on Sunday, Sept. 14, with a maximum of 96 advancing to Day Two (subject to change). Meals are provided and spectators are welcome on the floor.

     Celebrate and Hear the Finalists
    Wrap up Day One with the TMCSuperTech Welcome Reception and Finalists Announcement and you can enjoy food, drinks, and a chance to connect.

    Sponsored by DRiV.

    Take on Day Two
    Finalists from the professional track and all student competitors will compete on Monday, Sept. 15. Lunch is provided, and the competition floor is open to observers.

    Attend Training & Awards Day
    Attend the TEC Technician Training Fair on Tuesday, Sept. 16, which qualifies for continuing education credits by the ASE Education Foundation, followed by the TMCSuperTech Awards Banquet. Top performers are announced at the banquet for each skills station, and the Grand Champion is crowned, taking home the top prize, including an expense-paid trip for two to the 2026 Daytona 500.The competition is open to any actively employed commercial vehicle technician. However, all competitors must be TMC Technician Members. Active members are eligible to enter the competition without fee. Nonmembers will pay an entry fee and will become members for the remainder of the year. Verified champions of state trucking association technician skills competitions may enter without paying a fee. Grand Champions of previous TMC National Technician Skills Competitions are eligible to compete. [Membership forms available at https://tmc.trucking.org/join-tmc or by calling TMC offices at (703) 838-1763.]
    TMCSuperTech registration forms can be found at https://tmcfall.trucking.org. Registration forms must be postmarked by a specific date set by TMC. Only preregistered contestants are eligible to compete. Contestants are sent a confirmation of their registration and housing accommodations once their registrations are complete.

  • June is Automotive Service Professionals Month

    June is Automotive Service Professionals Month

    The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM).

    ASE encourages industry members to use Automotive Service Professionals Month as an opportunity to show appreciation for service professionals and host recognition events, special programs and other celebrations. In recognition of ASPM, ASE has developed a commemorative logo for use by companies, organizations and individuals to show appreciation for vehicle service professionals. This logo and other ASE digital materials are available for download at www.ASEtoolkit.com.

  • School Assist All-Star Awards recognize school, business collaborations

    School Assist All-Star Awards recognize school, business collaborations

    The National Institute for Automotive Service Excellence (ASE) and WrenchWay recently  announced the launch of the School Assist All-Star Awards, a new initiative aimed at recognizing and celebrating the collaborative efforts between shops, dealerships, and schools to inspire and attract more students to the automotive and diesel industries.

    “ASE has always been committed to advancing the future of our industry by ensuring the next generation of technicians are well-trained and ready to contribute,” said Dave Johnson, president and CEO of ASE. “By recognizing the collaborations between schools and businesses, we can inspire further positive change and create a steady pipeline of skilled professionals who will be integral to the growth and innovation of the automotive and diesel industries.”

    For decades, these industries have faced significant challenges in attracting young talent, due in part to budget constraints and outdated perceptions about the careers these fields offer, according to a statement about the program. However, we are now witnessing a powerful shift as more shops and dealerships step up to support local schools, highlighting the abundant career opportunities available in the automotive and diesel sectors. 

    The School Assist All-Star Awards are designed to honor these pioneering businesses and educational institutions that are leading the charge in bridging this gap.

    “We’ve seen firsthand how critical it is for the industry and schools to work together,” said Mark Wilson, co-founder and CEO of WrenchWay. “The School Assist All-Star Awards will spotlight those who are making a tangible impact, helping students connect with the incredible opportunities available within the automotive and diesel industries.”

    The School Assist All-Star Awards will celebrate organizations that go above and beyond in nurturing the future workforce of the automotive and diesel sectors. 

    Schools and shops/dealerships using the School Assist platform by WrenchWay and ASE are eligible for the annual awards by logging a minimum number of partnership activities in the platform. All submitted activities will be verified by WrenchWay and ASE. People can now view the full list of qualifying activities and award criteria directly within School Assist.

    Schools interested in signing up for School Assist can request an account for free at https://wrenchway.com/solutions/schools/. A school does not need a dedicated automotive or diesel program to join.

    Shops or dealerships who are interested in joining, can learn more at https://wrenchway.com/school-assist/.