The National Institute for Automotive Service Excellence (ASE) has produced a series of web and television commercials to highlight the value ASE-certified professionals provide to the motoring public and why drivers should ask to see their technician's credentials.

The commercials, produced in conjunction with multiple OEMs and independent industry partners, are currently being distributed through a variety of streaming, pre-roll and connected TV, and will soon be showcased on screens in service center waiting rooms across the U.S., ASE said.

"These new media assets offer a compelling look at why it is essential for motorists to trust ASE-certified technicians with their vehicle service," ASE President and CEO Dave Johnson said.

"The response has been phenomenal to these commercials with nearly seven million online views already. We invite repair shops, automotive businesses and industry organizations to download and share these commercials with their customers and post them on websites and social media platforms."

Four videos are available to ASE members.