Midas recently announced it is modernizing its retail presence with two new national store design concepts — Contemporary Industrial and Urban Modern — that will reshape how customers experience the brand at more than 1,200 locations across the U.S. and Canada.
The rollout, which was effective Wednesday, applies to all new builds and renovations, and marks a significant milestone in the company’s five-year strategic growth plan launched in 2023, according to a statement from the company. The announcement comes as Midas also recently celebrated the one-year anniversary of its acquisition by Mavis Tire Express Services Corp.
“Driven by customer and franchisee insights, the new store designs are the next step in the company’s national brand evolution and honors our 70-year legacy as one of the leaders in the auto care industry,” said Lenny Valentino, Jr., President and COO of Midas International. “These designs offer better bay visibility, larger waiting areas, cleaner flow — all intentional features built around how people experience a Midas store.”
The two concepts are designed for different real estate contexts. Contemporary Industrial suits high-traffic suburban or highway-adjacent locations with its bold signage, high-contrast branding, and functional layout. Urban Modern suits denser, more walkable markets with its large storefront windows, warm accents, and retail-inspired interior. Both of the new designs include a six-bay, in-line layout with a dedicated Advanced Driver-Assistance System (ADAS) bay.
The new concepts also include refreshed exterior architecture, updated showrooms, and larger customer waiting room areas, improved service bay visibility, and modern signage that still honors the unmistakable Midas name. Midas will work closely with all franchisees to ensure future building projects meet new brand guidelines and maintain cohesion standards nationwide. You can view more photos of both renderings here.
This year alone, Midas said it has opened a record number of stores nationwide—its most significant growth and market expansion in decades. The first store featuring the new Contemporary Industrial design is expected to open early next year in Irmo, South Carolina. Gus Herlong, CEO and Co-owner of Palmetto Garage Works, which operates Midas franchise locations across South Carolina, the Greater Washington, D.C. region, and North Florida, will construct the first ground-up location featuring the new design, marking his 36th Midas location.
The store designs are the latest chapter in a broader brand refresh that began this spring with Midas’ “Midas is The Best” national campaign—a 70th anniversary celebration starring William Zabka as a master technician, bringing discipline into the service bay. Since launch, the campaign has driven double-digit direct traffic and topped 18 million YouTube views. You can watch the commercial video here.
Midas has more than 1,200 locations in the U.S. and Canada. The company is focused on continued franchise growth, with plans to expand into key priority markets which you can find here.
