The National Institute for Automotive Service Excellence (ASE) and WrenchWay recently announced the launch of the School Assist All-Star Awards, a new initiative aimed at recognizing and celebrating the collaborative efforts between shops, dealerships, and schools to inspire and attract more students to the automotive and diesel industries.

“ASE has always been committed to advancing the future of our industry by ensuring the next generation of technicians are well-trained and ready to contribute,” said Dave Johnson, president and CEO of ASE. “By recognizing the collaborations between schools and businesses, we can inspire further positive change and create a steady pipeline of skilled professionals who will be integral to the growth and innovation of the automotive and diesel industries.”

For decades, these industries have faced significant challenges in attracting young talent, due in part to budget constraints and outdated perceptions about the careers these fields offer. However, there is a powerful shift as more shops and dealerships step up to support local schools, highlighting the abundant career opportunities available in the automotive and diesel sectors. The School Assist All-Star Awards are designed to honor these pioneering businesses and educational institutions that are leading the charge in bridging this gap.

“We’ve seen firsthand how critical it is for the industry and schools to work together,” said Mark Wilson, co-founder and CEO of WrenchWay. “The School Assist All-Star Awards will spotlight those who are making a tangible impact, helping students connect with the incredible opportunities available within the automotive and diesel industries.”

The School Assist All-Star Awards will celebrate organizations that go above and beyond in nurturing the future workforce of the automotive and diesel sectors. Together, we aim to foster a thriving, skilled talent pool that will ensure the continued success and growth of these vital industries.

Schools and shops/dealerships using the School Assist platform by WrenchWay and ASE are eligible for the annual awards by logging a minimum number of partnership activities in the platform. All submitted activities will be verified by WrenchWay and ASE. People can now view the full list of qualifying activities and award criteria directly within School Assist.

Schools interested in signing up for School Assist can request an account for free online. A school does not need a dedicated automotive or diesel program to join.

Shops or dealerships who are interested in joining, can learn more online. WrenchWay and ASE will be hosting a webinar on May 6, 2025 at Noon ET where there will be a discussion of the School Assist All-Star Awards in detail. It is free to attend, but participants must register for the webinar.