Big Brand Tire & Service recently announced it has entered into a definitive agreement to acquire Belle Tire, a major Midwest’s tire and automotive service provider. The transaction, which remains subject to customary closing conditions, is expected to close in the third quarter of this year.

Founded in 1922, Belle Tire provides service across Michigan, Ohio, Indiana, and Illinois.

The acquisition increases the number of outlets operated by Big Brand to 530.

The acquisition of Belle Tire propels Big Brand past $1.5 billion in revenue, cementing its position as one of the nation’s leading tire and automotive service businesses, according to a statement from the company.

“Belle Tire has built an exceptional business centered on its people, its customers, and the communities it serves,” said Joe Buscaglia, Chief Executive Officer of Big Brand. “We have tremendous respect for the Belle Tire team and the culture they have created over the past century. We are excited to welcome them to the Big Brand family and to build on their remarkable legacy as we continue creating the nation’s leading independent tire and automotive service platform.”

“This is an extraordinary moment for Belle Tire and for everyone who has helped build this company into what it is today,” said Don Barnes III, President of Belle Tire. “In Big Brand, we found a partner that shares our values and has built its success on a people-first mentality – an approach that will continue to empower our frontline team and further elevate the experience we deliver to our customers. Together, we will be even better positioned to grow, invest in our people, and continue serving our neighbors and communities with the same culture that has always set us apart.”

Since partnering with Percheron Capital in 2021, Big Brand has achieved transformational growth through industry-leading organic performance, and numerous acquisitions. Big Brand is supported by Percheron AI Ops, Percheron Capital’s in-house applied AI engineering team,.

Big Brand Tire & Service is one of the largest and fastest-growing providers of non-discretionary automotive services in the United States. Big Brand offers a seamless one-stop shop for tires and vehicle maintenance.

Founded in 1969, the company has become the acquirer of choice in the industry and a national leader recognized for superior customer service and best-in-industry employee satisfaction. For more information, visit www.bigbrandtire.com.