Registration continues for the 16 th annual ASE Instructor Training Conference. The conference, the largest event of its kind, is scheduled for July 20-23 in Frisco, Texas, outside of Dallas.

The keynote event, entitled “Filling the Farley Gap: Addressing the Technician Pipeline,” will discuss Ford CEO Jim Farley’s recent statement that the automotive technician shortage is a growing threat to the industry.

The panel discussion, moderated by Chris Messer, executive vice president with EndeavorB2B, uses data from IMR Inc.’s Perceptions of the Trades WrenchWay’s Voice of the Technician Survey, ASE Education Foundation’s Student Survey, and more, to unpack the root causes of the shortage, from rising education and tool costs to pay plan challenges and increasing vehicle complexity.

This premier national training event is presented by the ASE Education Foundation and offers more than 20 hours of technical update training with separate tracks for auto, medium/heavy truck and collision repair instructors.

The ASE Instructor Training Conference also features networking events and a sponsor expo. Nearly 300 high school and college instructors from auto, truck and collision repair programs across the country attended the last year’s conference in St. Louis.

To learn more and register for the 2026 ASE Instructor Training Conference, click here.