Victory Tire & Auto recently announced the acquisition of Twin River Tire & Auto, a three-unit auto repair operation in Minnesota. This is Victory’s 27th location in Minnesota.
Twin River Tire & Auto operates Granite City Tire & Auto, with locations in St. Cloud and Sartell, and Plaza Tire & Auto in Alexandria. The company said this acquisition expands Victory Tire & Auto’s footprint in northwest Minneapolis and establishes a presence in a new Minnesota market.
“The addition of the Granite City Tire & Auto shops and Plaza Tire & Auto represents our focus on growing with strong operators, trusted local brands, and teams that have earned deep loyalty in their communities,” said Jeff Matt, brand president of Victory Tire & Auto. “Their business has built something special over the past three decades, and we’re excited to carry that legacy forward while continuing to invest in their people and customers.”
“It was incredibly important for me to find a partner who would take care of our customers and our team the same way we always have,” said Chad Niezgocki, founder of Twin River Tire & Auto. “Victory shares the same values that we built our company on, and I am confident they will preserve the local identity and service standards our customers trust.”
Victory Tire & Auto is brand of Straightaway Tire & Auto is a leading independent, full-service aftermarket automotive repair and service platform with more than 70 locations across Colorado, Florida, Maine, Massachusetts, Minnesota, New Hampshire, and Wisconsin.
